Communicate to Win

Many people understate the importance of communication skills. Successful sales professionals rarely have this luxury. Unskilled communicators in the selling profession don't last long.  Most great sellers of products or services are significantly better than average communicators.  

Great communicators keep conversations going with their potential clients even after the prospects of a sale dwindle. The pros keep providing enough value that the potential buyer has reason not to terminate the communication. They want what is being shared. 

In years past, sales professionals with incredible people skills could keep a conversation going simply based on their charisma. Today that is not enough since there are so many more people fighting for your potential customers attention. 

When the average person looks at the mobile phone over 100 times a day, I think it is fair to say that people have ever fragmented attention spans. It is not surprising their needs have become even more demanding. 

Today, effective communication requires using multiple channels to stimulate or retain a potential customers attention. People vary in their learning styles. They also get bored easier than ever before. 

Think of all the ways you have to share your message. How many different mediums are you currently effectively using to share your message? Next, ask yourself in those mediums are you using them effectively or are you doing it because you are supposed to have a social media account, because you have friends in a networking group or because of any other wrong reason. When was the last time you wrote a handwritten personalized letter to a client? Instead, I invite you to use your significantly better than average communication skills and share with your clients in many different mediums. You will keep them excited and engaged and this will help both the buyer and the seller accomplish their goals.