Celebrities are revered for their personal brand. Although many laugh about reality television celebrities, even they are known for more than just a name. It is their personality and their television persona that spellbound others. In the selling profession it is no different. People are captivated by captivating people and I call these captivating types in the selling profession 'Sales Celebrities'.
Have you noticed that the easiest way to get another talking is to get them talking about themselves. People like people similar to themselves or they admire qualities about others they wish they had. On television, people become famous for the same reason. Highly watched television shows and Hollywood celebrities become popular because others can relate to or aspire to be the other person or in the show. Successful 'sales celebrities' put their guests in the show. In fact they make their guests the star of the show.
Before you will have anyone salivating at the chance to buy your products or services you must become a 'Sales Celebrity.' This doesn't mean you have to be an egomaniac (though it has worked for some), but it does require that you build your own personal brand. To do so you must first know what you stand for. Do you know why you do what you do? Do you have your motivation written? If so specifically what is it...
I call this what you wrote on the paper as 'your why.' It defines you as a sales person and as an individual as a whole.
For me, my why is TRUST.
Have you noticed that the easiest way to get another talking is to get them talking about themselves. People like people similar to themselves or they admire qualities about others they wish they had. On television, people become famous for the same reason. Highly watched television shows and Hollywood celebrities become popular because others can relate to or aspire to be the other person or in the show. Successful 'sales celebrities' put their guests in the show. In fact they make their guests the star of the show.
Before you will have anyone salivating at the chance to buy your products or services you must become a 'Sales Celebrity.' This doesn't mean you have to be an egomaniac (though it has worked for some), but it does require that you build your own personal brand. To do so you must first know what you stand for. Do you know why you do what you do? Do you have your motivation written? If so specifically what is it...
I call this what you wrote on the paper as 'your why.' It defines you as a sales person and as an individual as a whole.
For me, my why is TRUST.
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